Posting time won’t make or break you, but it can give you an added boost. If you’re posting at times when folks generally aren’t online, it’s even more unlikely that you’ll land on the For You Page. So how do you get your video on the all-important For You Page? If you’re making great, high quality content and it’s not getting many views, you may need to optimize your posting time. They use this information to serve you better and better content, to the point where people find it a little bit scary how accurate and all-knowing their algorithm is!
Based on how long you watch each video, how quickly you swipe away, whether you watch multiple times or don’t even finish, and if you bother to like, comment, save, or send to a friend, TikTok knows what resonates with you the most. All you have to do is watch passively, occasionally liking or commenting, and TikTok does the rest. TikTok’s model is unique in that it doesn’t really matter who you follow–TikTok curates an experience just for you. If you’ve been watching TikTok before beginning your journey as a content creator (which you should, it’s research!), then you’re familiar with the iconic For You Page.
If you’re looking to get started on TikTok and are eager to know when to post and how often to share new content, then this blog post is for you! Does posting time actually matter? It seemed intimidating at first, but with a bit of practice and getting more comfortable in front of the camera, I’ve realized that making TikToks doesn’t have to be difficult! It can be a lot of fun.Īs I’ve gotten into the swing of content creation for TikTok, I’ve started to wonder about posting times and frequency. When I wrote that post, I was merely a voracious consumer of TikToks now I’m a TikTok content creator! Over the holidays I started experimenting with creating content for the platform. Last November, I wrote about TikTok for small businesses and how the platform holds tremendous potential for reaching people who aren’t familiar with your brand.
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